MEET THE
SCENTRIFUGAL FORCE
Scentrifugal Events is the
parent company of MAKING SCENTS LIVE and PERFECT PAIRINGS LIVE.
OUR STORY…
When high school friends met again many years later at a school reunion, they discussed the usual; are you married, where are you living and what are you doing now?
After a lengthy conversation they realized that while they had completely different work experiences, there was still a lot they truly had in common.
Blend a long-time friendship, a fragrance industry expert
with years of knowledge and experience, with a reporter that had a long-history writing about casino entertainment,
and a company was born.
Then, mix in a spouse with
years of event, sales and
marketing experience to the team, and this became a
scent-sational combination.
Karen is the founder and CEO of Sniffapalooza, an international event-based organization for fragrance enthusiasts.
Karen created Sniffapalooza in 2002 because she wanted to meet other kindred spirits who appreciated fragrance as much as she did, and today she has 500,000 friends to talk to about perfume! Since then, Sniffapalooza has become a home for fragrance lovers, and a muse and powerful marketing tool for the fragrance industry. Today Sniffapalooza is the largest consumer fragrance organization on the planet and has garnered a global reputation as the go-to source for creative, multi-sensory live experiences.
Karen lives in New York City, where she had an illustrious career in advertising for over 25 years. Today, she serves as a creative consultant to several fragrance companies and is an award-winning writer covering the fragrance and beauty industry. She has served as a judge for the Fifi Awards and the Perfumed Plume Awards, and has been deemed an Industry Influencer by Sephora. She is the 2013 recipient of CEW’s “Great Idea in Fragrance Innovation” Award, presented by International Flavors and Fragrances, and is one of the featured judges in WWD’s popular series ‘The Smell Test’.
Chuck is an award-winning entertainment writer/columnist, critic and radio personality who has specialized in gaming industry entertainment and special events for more than 30 years. Today, Chuck is a freelance writer (PhillyVoice.com; Philadelphia Inquirer/Daily News; Newspaper Media Group; SJ First Magazine, SJ Magazine, Bettorsinsider.com) and a past host of “That’s Show Biz with Chuck Darrow,” the Philadelphia market’s only regularly scheduled radio program dedicated exclusively to entertainment and the arts.
In addition, Chuck has written speeches for the Philadelphia Music Alliance’s award’s ceremonies.
Robin has spent most of her adult life in sales, marketing and special events on both professional and volunteer levels.
As a sales person/manager, she has worked in magazine advertising, real estate and SEO services, among other fields. As a special events creator/operator, she has managed the annual Philadelphia Home Show, one of the nation’s leading home and garden expos.
While a Special Events Consultant for the Jewish Community Center of Cherry Hill, NJ, she produced the successful Kids Fair, an annual festival that created hands-on activities and exhibits for families.
As Vice President/Owner of ERXpositions, of Cherry Hill, she created and produced, among other consumer-oriented events, The Home and Design Showcase in Morristown, NJ and The Home and Design Showcase in Cherry Hill, as well as luxury lifestyle and automobile shows at numerous Pennsylvania and Southern New Jersey malls.
As a co-founder and current trustee of the non-profit Voorhees Theatre Company, a leading youth-focused community group, Robin has helped formulate and execute marketing strategies for its productions and helped create and plan its summer camp.